Differences between Marketing and Advertising

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing…

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Choosing the Right Email Marketing Solution

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Email marketing has made a huge buzz in the online industry these past few years. Studies by AMR Research have shown that targeted email marketing campaign generated about 7 to 12 times the response rate of the traditional snail-mail marketing. Email marketing has been the easiest strategy to do since the emergence of the internet.…

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